Our history begins in 1881, with the establishment of the Esk Brewery in the remote colonial settlement of Launceston. It was in this brewery that James Boag I and his son James Boag II commenced a tradition of brewing the highest quality beers - and, while they retained the Esk brewery name for some years, ‘Boag's Brewery´ became a frequent reference.

Tasmania's cool climate and island remoteness offered an abundance of superior quality ingredients for brewing. James Boag quickly realised that these premium ingredients underpinned the brewing of incomparably better beers.

After assuming ownership of the Esk Brewery in 1883, James Boag and his son were able to combine their appreciation of the finest natural ingredients with the superior equipment of their new brewery to quickly establish their reputation for brewing beers that were far from ordinary.

Today, we still insist on using the finest hops, barley, and pure water to produce extraordinary beers. Every bottle reflects the purity and isolation of our island, and James Boag´s commitment to the perfection of the brewer´s craft.