Available Weekdays (closed public holidays and weekends)

39 William Street
 Launceston Tasmania 7250

You are invited to tour our unique and historic brewery next time you step ashore in Tasmania.

Tours are conducted on weekdays and include a full circuit of our brewery from the brewhouse to the packaging line, plus insights into our brewing processes and Boag´s fascinating history.

Culminating with a memorable interactive beer tasting in the Boag´s Centre for Beer Lovers, where trained tour guides will help you to appreciate the individual taste, appearance, aroma and character of each of our beers.

You´ll enjoy a very personal encounter with the pride and passion that makes each James Boag´s beer so far from ordinary.