James Boag & Son established a tradition of brewing excellence in 1883, on the banks of the Esk River in Launceston. Now, over a century later, our brewers keep this tradition and heritage alive.

They still begin with the finest natural ingredients and then draw on a lifetime´s exceptional passion and skill to craft some of Australia´s best-loved beers.

We have always maintained that the vital elements in our brewing process are our pride and passion. Our brewers have been perfecting their skill since 1881 and this devotion to their craft is, in itself, far from ordinary.