James Boag´s Premium Lager is an internationally recognised, multi-award winning premium beer with a rich Tasmanian heritage.

Acclaimed both at home and overseas, James Boag´s Premium was honoured with the 2007 Crystal Prestige Award for winning 10 consecutive gold medals at le Monde Selection in Brussels*.

This success is the result of combining the finest ingredients, world class brewing skills and the distinctive black and white imagery featured in our TV, cinema and print advertising inspired by photographer Helmut Newton.

James Boag´s Premium´s sophisticated style is a perfect match for the smooth, subtle and perfectly balanced characteristics of this world-class lager.

* Monde Selection, International Institute for Quality Selection, Vienna, Brussels, Crystal Prestige Trophy 2007