James Boag I established a tradition of brewing excellence on the banks of the Esk River. His commitment to brewing only premium quality beers using the freshest ingredients was continued by James Boag II and III under whose leaderships the company prospered.

Today at J. Boag & Son we firmly believe the most important ingredient in our process is the pride and passion of the J. Boag & Son team. Our devotion to the brewer's craft is only equalled by our commitment to investing in our brands and all that they stand for as we seek to lead the way as Australia's Premium Brewer.

Read on...